
Ferrari's €550,000 Electric Gamble: Is the Jony Ive-Designed 'Luce' a Masterstroke or a Misfire?
Ferrari's first EV is a 1,000hp, five-seat, €550,000 sedan styled with Jony Ive's LoveFrom. It's the boldest bet in Maranello's modern history - and the easiest to get wrong. We weigh whether it protects the brand or dilutes it.














